Many businesses who are new to the Online Marketing world don’t necessarily care for its tactics, because it is difficult to pinpoint ROI. How can you pin down your ROI from tweeting about your product? How can you figure out the worth of your Facebook fan page? You can’t! There is no finite sum for these “figures”. That is why ROI’s acronym is being re-purposed to “Return on Influence” rather than “Return on Investment”.
Ultimately, you must decide what your goal is in order to determine the worth of your Online Advertising. Are you trying to maximize brand exposure or are you going for gusto with direct marketing? Each will require a different metric that is of value to you.
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